This branding is centered around Kunming’s rich culture, natural environment, and diverse ethnic traditions. Kunming is home to many different ethnic groups, each bringing their unique crafts, festivals, and stories. The bold, bright colors and symbolic elements are inspired by traditional embroidery and its landscape, reinforcing Kunming’s identity as the ‘City of Eternal Spring.’ The goal is to create a branding of the Olympics that speaks to both locals and visitors while honoring Kunming’s deep cultural roots.